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Bring Out the Rockstar in You

You’ve got a rockstar inside you. Having watched rockstars for years and spoken to experts, here are some insights on how to give that star permission to come out.

Give yourself a break, and realize that rockstars aren’t naturally any more confident or charismatic than anyone else. But they just learn to push through it, till the charisma and strong sense of self eventually start to ooze out of their pores.

You need to be able to step onto a stage and be ignored or even booed. And you need to learn to survive that and learn from that.

This one is a huge reason most of us aren’t rockstars, because we spend our whole lives avoiding opportunities to be criticized or ignored. But ask yourself: Do I want my inner rockstar to come out? If the answer is yes, you have to steel yourself and put yourself out there on more public stages.

Raph, a self-effacing and astute observer of the music business, says, “You do need thick skin, both on stage and off. I’m not sure a sane person would do it.” He recounts the story of the time he was setting up to play a coffeehouse where there was a grand total of two people, staring intently at their laptops. “As I tuned up,” he says, “one guy got on his phone and loudly announced, “Yeah, I gotta leave, there’s some guy here with a guitar….”

Understand that a rockstar doesn’t sing better than you, but he does sing louder than you. So, whatever you’re doing, pump up the volume. No, Jagger can’t sing worth a damn. Many rockstars tend to bray like goats, bleat like sheep or screech like banshees, and many of them are far from appealing to the eye. But they create a persona that’s far more appealing than the mediocre, individual parts.

Rockstars don’t try to erase their quirks. They double down on their quirks. So double down shamelessly on what makes you you. No, rockstars don’t soften their rough edges, they let them stick out and poke the rest of the world.

It’s okay to be desperate for approval. But decide that it’s not okay to be willing to do anything for approval. Rockstars need love, and they’ll hate you for not loving them. But they won’t jump through the hoops that would make you love them—whether it involves going to college, repairing their credit history or showering. In the same way, there’s no reason for you to be too much of a people-pleaser.  Pleasers lack gravitas. Even if they gain attention, they’ll likely lose it with the next gust of the winds of fashion.

So turn the volume up to 10 in your career, then break the knob off. If you fail, you won’t get any points for failing quietly.

Jimi Hendrix struggled with shyness, racism and family tragedy. Robert Plant struggled with nerves that could have derailed his career at the outset. Bruce Springsteen struggled with depression and came close several times to lasting failure. Prince wasn’t even allowed by his record company to go on tour due to his lack of stage presence—and when he finally went out, he was booed and had shoes thrown at him as an opening act to the Stones in Los Angeles in 1981.

Yet they persisted. And eventually their inner rockstar came out. Yours can too. 

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Know What Type of Office Your Business Needs

Whether you have a new business model in mind or you are looking at how to increase profits with your company, you need to know what type of office is best for your business. Understanding the exact type of office that you need is important for your success. Not only do you need something to convey your business’ professionalism, but you also need to know what type of office is going to work the best for you.

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A Look at Traditional Offices

One choice that any business has is to have traditional offices. Traditional offices are often arranged in a way that allows for employees to each have their own space, while still being able to interact with one another as necessary. These types of offices can be great if you want to know what your employees are doing during any given time. They are also perfect for tracking your employees work hours, habits, and patterns. The way that they fail miserably is that they keep your job pool smaller as more employees want to work in a non-traditional setting, and they are expensive.

A Look at Executive Suites

If you own a business that requires you to have office space on demand or during certain times of the year, an executive suite might be the best choice. Executive suits are an unconventional form of office where you can rent a space without a lease. They also allow for you to have all of the equipment that you might need without having to purchase it. They are more affordable than traditional offices but they do not offer the ability for your clients to stop by at any given time unannounced.

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A Look at Co-Working Spaces

Co-working spaces are another option for you to consider based on your company’s needs. These spaces were long considered for small businesses and freelance spaces, but today are being utilized by many additional types of companies and businesses. Co-working spaces are perfect for those businesses who want to improve worker conditions and productivity. They are a great way to ensure that your employees are able to interact in a creative manner that is not available in other office situations. One of the best things about these spaces are trendy and hip and a great way to keep your company appearing modern.

A Look at Home Offices

Home offices are a space that you set aside in your home to use for work. Some professionals use their home offices to have meetings or host clients.Others simply use their home offices when they are away from their traditional workspace. Many business professionals find it useful to have their own home office  so that they can get work done.

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A Look at the Virtual Office

Virtual offices are quickly becoming the office of choice for small businesses. Virtual kiosks are also available.The great thing is that companies can utilize these as well. This allows for business’ to be able to have employees who work from home but are still “in” the office each day. It also allows for companies to start up easier with a professional looking office that can be accessed from anywhere that the employees might be. A virtual office can even be used with other more traditional office formats so that employees can travel or move without the fear of not being able to do their job.

Having a successful business and making it in the business world is going to require that you have a business plan with some type of office system. To have a successful office system, you will need to make sure that you choose the right one that is really going to work for your business and its’ needs. Of course, you might also need to know the right way to set up your office.

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Things to Consider When Setting Up Your Office

There are a few things that you will want to think about when you are setting up your office.

Make Sure You Have the Right Supplies

There are not many  office supplies that you need to have.  You should make sure that you have a nice desk with a comfortable ergonomic chair to ensure that you do not have issues from poor posture. You will need a decent printer with paper and ink, basic writing utensils and paper, and supplies to keep you organized.

Ensure Your Computer Can Handle Business

You will need to make sure that you have a computer that can handle the business that you have. Look at programs that are best when choosing between Mac and PC and determine which one is going to best represent your needs. Additionally, make sure that your monitor makes it clear for you to see things and read without causing eye strain. Finally, make sure that you have the right software and apps that will get you through your work.

Once you have everything in place, you will be able to create that professional environment that you need. It is something that will keep your work productivity at its highest while minimizing the problems that you have.

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The prospect of marketing your business can be overwhelming, especially when you are a small business with an even smaller budget. The good news is that marketing doesn’t have to cost thousands or even hundreds of dollars.

Here are 20 ways you can market your small business on a shoestring budget -- or even on no budget at all.

1. Post amazing content on your blog…

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Disney knows what its customers love and that’s just what it gives them. The entertainment media giant understands that a well-proportioned content strategy is crucial to effective marketing.

The media company satisfies its audience by posting behind-the-scenes movie footage and crafting engaging blog content that hooks readers. This works because Disney knows how to balance two important kinds of content: traditional and…

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The Psychology of Color in Marketing and Branding

The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing.

The reason: Most of today's conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about "colors and the mind."

To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we're going to cover a selection of the most reliable research on…

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You can have the greatest products or services in the world, but your business will not be fully successful unless other people know about it.  Marketing is absolutely vital.  It’s disheartening to think about all of the wonderful ideas in history that never fully materialized because they never gained the publicity and backing they needed.

Word-of-mouth advertising is the widely considered to be the best marketing in the…

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Why Businesses need to use Google+

Do we really need another social network? That must be the question for many businesses, already stretched trying to keep up with Facebook, Twitter, LinkedIn and many more.

The answer is a resounding YES, if that additional social network is Google Plus (also known as Google+) — and here are seven compelling reasons why YOU need to be using Google Plus for YOUR business NOW:

  1. It will improve your…
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The Local Review Ecosystem

Local business owners sometimes get tunnel vision when it comes to customer reviews, mistakenly believing Google values its own reviews more than those left on other sites.

In reality, it's important not to put all of your reviews in one basket—not only for algorithmic reasons, but because Google and other search engines sometimes filter or mistakenly lose reviews.

Review sites…

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The best solution is to collect your own reviews and publish them online.  Then you can filter the reviews rather than being at the mercy of online recommendation software.  Here is what Yelp has to say about their review recommendation software.

What is Yelp's recommendation software?

We use automated software developed by our…
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Small-business owners spend good money on advertising, media relations and other promotional materials to increase brand awareness and control the conversation surrounding the business. Although these tactics can be effective, one of the biggest factors that sway consumers’ opinions is feedback from others.

Years ago, word of mouth was a very literal expression that meant one person shared their experience with their friends…

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